AI Lead Scoring

Stop treating every
lead the same.

AI scores every lead by job value, urgency, equipment age, and six other factors. Your team calls the $15K opportunities first instead of working through the list top to bottom.

Get Started

Your team is calling leads in the wrong order.

A $15,000 AC system replacement and a $150 tune-up look exactly the same in your queue. Your CSRs call whoever came in first, not whoever is worth the most. Meanwhile the high-value emergency job waits in line behind routine maintenance.

Without scoring
CSRs work the list top to bottom. Emergency AC repair waits behind a filter change.
With MCK scoring
High-value leads surface automatically. Your team calls the $15K job first, every time.

Real contractors struggling without a priority queue

On losing high-value jobs while working through a random list:

“Do you feel like you're losing jobs because of response speed? Absolutely. Every single day. You don't know which ones are worth chasing until it's too late.”

HVAC contractor, online forum
How Scoring Works

Eight factors. One score. Zero guesswork.

Job Type

Replacement vs repair vs maintenance

Equipment Age

10+ years = high replacement probability

Urgency

Emergency vs scheduled vs flexible

Customer Type

New vs existing, residential vs commercial

Decision Makers

Will both homeowners be present?

Property Type

Single family, multi-unit, commercial

Warranty Status

In warranty vs expired vs none

Membership

Active service plan or none

Priority Dispatch Queue

Highest scored leads at the top. Your dispatchers always see the most valuable calls first. No manual sorting.

CSR Scoring Tool

Phone call comes in? CSR fills out a quick scoring card while on the call. Lead gets scored in real time and slotted into the priority queue.

Chrome Extension

Overlays MCK scores directly on top of your dispatch software. No tab switching. See lead scores right inside the tools your team already uses.

Conversion Analytics

Track which lead sources, service types, and scoring ranges actually convert to booked jobs. Know your real cost per lead and close rate.

Explore More Features

See how scoring would work for your services.

Tell us about your business and we'll show you how AI scoring prioritizes your specific job types.

MCK Lead Capture Form Coming Soon

This will be an actual MCK booking widget.

My Contractor Kit Assistant

Online