Your team is calling leads in the wrong order.
A $15,000 AC system replacement and a $150 tune-up look exactly the same in your queue. Your CSRs call whoever came in first, not whoever is worth the most. Meanwhile the high-value emergency job waits in line behind routine maintenance.
Real contractors struggling without a priority queue
On losing high-value jobs while working through a random list:
“Do you feel like you're losing jobs because of response speed? Absolutely. Every single day. You don't know which ones are worth chasing until it's too late.”
Eight factors. One score. Zero guesswork.
Replacement vs repair vs maintenance
10+ years = high replacement probability
Emergency vs scheduled vs flexible
New vs existing, residential vs commercial
Will both homeowners be present?
Single family, multi-unit, commercial
In warranty vs expired vs none
Active service plan or none
Priority Dispatch Queue
Highest scored leads at the top. Your dispatchers always see the most valuable calls first. No manual sorting.
CSR Scoring Tool
Phone call comes in? CSR fills out a quick scoring card while on the call. Lead gets scored in real time and slotted into the priority queue.
Chrome Extension
Overlays MCK scores directly on top of your dispatch software. No tab switching. See lead scores right inside the tools your team already uses.
Conversion Analytics
Track which lead sources, service types, and scoring ranges actually convert to booked jobs. Know your real cost per lead and close rate.
See how scoring would work for your services.
Tell us about your business and we'll show you how AI scoring prioritizes your specific job types.
MCK Lead Capture Form Coming Soon
This will be an actual MCK booking widget.
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